Bonus episodes番外編

The Archive

My origin arc. Before the founder projects and enterprise platforms, I was auditing, designing, and coding websites and apps for corporations, ad agencies, and startups across Dubai, Malaysia, and Singapore. This is the work from my original portfolio, collected in one place.

Side quest 01事件簿

UX case files

Result: −60% support calls

AvailAccess

I led the design team in creating a simple interface with a streamlined flow of information, accessible to visually impaired, physically disabled, and elderly passengers. I ran discovery sessions with the VP of product development, the product owner, and the design and dev teams to document business objectives and customer pain points. I researched key user attributes and facilitated a design thinking ideation session for the booking feature.

Business objective: Reduce the number of customer support calls
Research methods: User interviews, usability testing, card sorting, surveys
Tools & deliverables: Adobe XD, Photoshop, Illustrator, MTurk · wireframes, prototypes, user journey maps, personas, user flows, mockups
Result: A new design and layout, handed off, built, and deployed. Customer support calls fell by 60%.

Telecom · Malaysia

Digi

Digi Telecoms Malaysia needed a revamp of the myDigi website and app so customers could easily find what they need and buy. I designed the UX for the MyDigi app and revamped the main website, running user research and interviews to understand customers' needs and most common tasks, then creating wireframes and prototypes and leading usability testing.

Research methods: User interviews, usability testing
Tools & deliverables: Adobe XD, user research & testing, UI and interaction design, personas, prototype
Result: User testing videos, a prototype, and a new, intuitive design and layout for the app.

Aviation · Dubai

Emirates Airlines VIP Food Catering

An online food catering e-commerce site for Emirates Airlines, letting users order food for private and VIP flights, with orders managed and reported through an admin dashboard. I created the user journeys for customers and admins, worked on the information architecture, and built the user flows and wireframes showing step by step how users would interact with the site.

Tools & deliverables: Adobe Illustrator, flowcharts, wireframes, user flows
Result: User journeys and wireframes for ordering and the admin dashboard, handed to the web designers for high-fidelity mockups.

Product Management

Wemu.io

A feature-rich business management and e-commerce app. As Product Manager, I ran research, built the product roadmap, managed the backlog, defined requirements, and ran user testing, working between the business, technology, and design teams. When the project was just starting, I was also the UX/UI designer and front-end developer.

Research methods: User interviews, usability testing
Tools & deliverables: Figma, Adobe XD, Miro, Jira · hi-fi prototypes, UI style guides, responsive and mobile layouts
Result: Business productivity tools and an e-commerce platform for web, Android, and iOS.