Senior Product Designer based in Manila, Philippines. I design enterprise software, SaaS products, and digital experiences that are both beautiful and actually usable.
A collection of projects exploring the intersection of design and technology.
Solo-founded gamified fitness MMORPG app built with behavioral psychology and AI-driven workflows to maximize engagement. Conceived, designed, and built end-to-end. Beta now live.
Better pricing science — optimizing prices in real-time while customers are shopping. End-to-end SaaS product design.
A Figma component library built on shadcn/ui — bridging design and engineering with a unified, battle-tested component system.
A comprehensive enterprise-level information management platform for the Department of Education, Philippines. Designed from research to production-ready interface, streamlining data across hundreds of schools.
A modern point-of-sale system designed for Filipino small and medium businesses — fast checkout flows, inventory management, and sales analytics built for the sari-sari store era.
I'm a Senior Product Designer and UX Lead with 18+ years delivering user-centered design across enterprise SaaS, government platforms, and consumer products. I've led teams, built design systems, and shipped products that moved real numbers.
My path started in Computer Science, which is why I'm comfortable sitting in engineering standups, reviewing PRs, and implementing the interfaces I design. At SpinifexIT I led a redesign that achieved an 85% improvement in task completion rates. At DXC Technology, a product I redesigned cut customer support calls by 60%.
Currently leading UX and digital design for a real estate investment platform serving 8,500+ investors at iSupport Worldwide, while also running TrainerQ — a gamified fitness app I founded, designed, and built solo. Beta is live.
From early-stage research to production-ready design — I cover the full spectrum.
User interviews, usability testing, contextual inquiry, and synthesis to ground every decision in real user needs.
End-to-end product design from flows and wireframes to polished, production-ready high-fidelity prototypes.
Scalable component libraries, token systems, and documentation that unify product teams across platforms.
Bridging design and engineering with functional prototypes, developer-ready specs, and direct implementation support.
Design team mentoring, process setup, critique facilitation, and cross-functional design leadership for growing teams.
Complex dashboards, admin tools, and enterprise platforms designed for power users without sacrificing usability.
Leading UX strategy and design for a real estate investment platform serving 8,500+ global investors.
Conceived, designed, and built a gamified fitness MMORPG app from scratch — solo. Applied behavioral psychology frameworks and AI-driven workflows to maximize engagement. Beta is live.
Led a full redesign of the core HR platform, achieving an 85% improvement in task completion rates and significantly reducing onboarding time for enterprise clients.
Redesigned a customer-facing platform that reduced inbound support calls by 60% through improved self-service UX and clearer information hierarchy.
Open to full-time roles, freelance projects, and collaborations. Whether you have a brief or just an idea — I'd love to hear from you.